About Us
Noli was established in 2023 by a young family as a startup in Malta. We have years of experience in customer-related fields which equipped us with the right skills to deliver good customer service to our clients.
We are passionate about children's goods, particularly unique finds which could last years and handed down to other children. We collaborate with small European suppliers as we strongly believe in supporting small businesses alike.
Our goal is to provide the little ones on the island with the finest quality products that will help them develop and flourish. We value sustainability and focus on promoting products that are organic to minimise harm on the environment.
Our Core Values
A chat with the founder of Noli
What's the story behind Noli?
During the Covid-19 period, Sarah, the founder of Noli discovered the importance of e-shopping in Malta. "One of the positive outcomes of the Covid-19 period is the launching and the improvement of various online services". Sarah recalls how she always wanted to own a shop since a very young age. "I used to spend hours in my mother's kitchen, emptying her cupboards and pretending I am a shop owner. I remember "scanning" my mother's own grocery items whilst providing a service with a smile to my imaginary customers - role play at it's best!."
Why baby & kids goods?
Sarah explains how her affection towards children is what ultimately led her to opening an online e-shop for babies & kids. She adds that their innocence and simplicity brings her joy and hopefulness. "Whenever I walk into baby shops, I lose track of time and feel nostalgic, it's definitely a happy place for me."
What makes Noli special?
"There are several other baby shops on the island and I am very much aware of the local competition. Noli is by far my biggest adventure yet! I am constantly on the look out for non-commercial items that are of high quality and most importantly eco-friendly. I am very conscious about the environment and will do my best to provide my customers with products that are made from natural materials. I also try to find unique pieces that would make a great gift for children, in hope that they would treasure their memories for long years. There's no better feeling than looking back at your favourite toy, decades later! Most parents would agree that kids can have a million toys but still end up playing with a couple favourites. This is exactly what Noli is, seeking your child's next favourite, that's our slogan."